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Valley Forge Tourism and Convention Board
King of Prussia, PA, United States
30+ days ago
Valley Forge Tourism and Convention Board
King Of Prussia, Pennsylvania, United States
30+ days ago

Description

Valley Forge Tourism & Convention Board 

Job Title: Creative Manager 
Department: Marketing 
Reports to: Senior Director of Marketing 
FLSA Status: Exempt 
Date Approved: August 1, 2021 

Summary:

The Creative Director is responsible for developing engaging marketing for the VFTCB that tells a 
story and elicits an emotional response. They direct, inspire and lead the internal creative team and 
outside partners, to produce print collateral, website and social media content, digital advertising, 
engaging ad copy, email campaigns, video, radio, and PowerPoints that exceed expectations. Their 
skills include graphic design, photography, video production, and animation. They must have a 
passion for creative excellence, combining strategic understanding and conceptual skills in order to 
deliver top quality communication materials that are experiential. Video development is a plus. 
They are a team builder and team player, working closely with other members of the Marketing & 
Communications team, as well as the Sales and Executive departments, to meet business goals, and 
grow a strong, highly-creative team.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Include but are not limited to the following: 


• Create and develop new creative ideas that support the VFTCB’s mission 
• Update seasonal collateral for the brand portfolio to connect with evolving consumer and 
meeting planner audiences. 
• Design and direct creative materials needed for the needs of the business: Sell sheets for 
sales teams, advertising, presentations for key meetings, creative support for executive 
team, etc. 
• PowerPoints and charts 
• T-shirts and other promotional items that everyone will want to have 
• Manage publication inventory 
• Solicit bids from printers and design agencies and maintain records of orders, costs and 
sources 
• Ads (print and digital) and billboards that bring our seasonal marketing campaigns to life 
• Brochures and sales collateral that give our sales departments an edge over the 
competition 
• Publications and brochures that inspire travel to the area 
• Produce PowerPoints and charts • Assist with creating memorable experiences at events 
• Coordinate production schedules and supervise production of print projects and keep the 
staff informed of progress 
• Assist in copy review, approval and proofing of collateral pieces 
• Manage ASANA (project management software) 
• Manage Barberstock (internal photo library management software) 
• Photography: taking photos, setting up photoshoots, and managing photography assets 
• Video: filming and editing projects as needed for TV, social media, events, etc. 
• A/V: manage audio/visual technology at all VFTCB events and important meetings 
• Partner with other departments to ensure consistency of messages, quality, strategy, and 
experience across multiple communication platforms. 
• Provide creative support to other members of the Marketing & Communications 
Department. 
• Improves quality results by studying, evaluating, and re-designing processes; 
recommending changes to art, copy writing, and production. 
• Assist other departments with work order requests. 
• Present marketing creative to the board of directors, key stakeholders, members, and other 
parties as needed. 
• Consult with Marketing Team and Executive Team to ensure branding strategy, concepts, 
presentations and final creative product are aligned to customer demographics and 
strategic initiatives. 
• Oversee the traffic of projects to ensure budgets, timelines and deliverables are met. 



Requirements

CANDIDATE REQUIREMENTS: 


To perform this job successfully, an individual must be able to perform each essential duty 
satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or 
ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


• Computer capability, with knowledge of printing processes, graphic design and layout, 
photography required
• Photoshop, Indesign, Illustrator, Acrobat, Premiere, After Effects, Powerpoint
• Strong creative verbal and written communication skills
• Proficient with Microsoft Office products
• Demonstrates creativity and immersion in social media
• Has a solid understanding of the social media universe
• Outstanding organizational skills and the ability to handle multiple projects simultaneously 
while meeting deadlines
• An intimate understanding of design, copy and web best practices/guidelines • Excellent leadership skills 
• A strong understanding of brand development and multichannel marketing concepts 
• Comfort interacting with clients and internal staff alike 
• Strong persuasive skills 
Education and/or Experience 
Bachelor’s degree in marketing, communications, graphics design or related field and three years 
or more work experience in related field. 

SUPERVISORY RESPONSIBILITIES: 
Supervisory responsibility for creative staff members 

QUALIFICATIONS: 

To perform this job successfully candidate should demonstrate a high level of energy, discretion, 
flexibility and good judgment, as well as an ability to work with senior executives and business 
partners. Must possess strong written and oral communications skills, as well as excellent 
organizational skills. Will be asked to occasionally attend evening work related events.

EDUCATION and/or EXPERIENCE: 

Bachelor's degree in Communications or Journalism or equivalent and a minimum of five years 
related experience and/or training; or equivalent combination of education and experience. 

LANGUAGE SKILLS: 

Ability to read, analyze, and interpret general business periodicals, industry and trade journals, or 
governmental regulations. Ability to write news and feature stories, reports, business 
correspondence, and procedure manuals. Ability to effectively present information and respond to 
questions from groups of managers, clients, customers, and the general public. 

MATHEMATICAL SKILLS 

Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, 
percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and 
geometry. 

REASONING ABILITY: 

Ability to solve practical problems and deal with a variety of concrete variables in situations where 
only limited standardization exists. Ability to interpret a variety of instructions furnished in written, 
oral, diagram, or schedule form. WORK ENVIRONMENT and PHYSICAL DEMANDS: Must be able to meet the typical physical and 
emotional demands of a standard office environment. This may include occasional lifting of boxes 
weighing up to 40 lb. The position does require some weekday and weekend travel. 

ADDITIONAL INFORMATION:

The Valley Forge Tourism & Convention Board offers a competitive 
salary. Benefits package includes: medical, dental, STD/LTD, Life Insurance, 401(k), paid holidays 
and paid time off. 

Who We Are:

The Valley Forge Tourism & Convention Board is a private, non-profit membership sales and 
marketing organization which actively promotes the Valley Forge area and Montgomery County as 
a convention site and leisure visitor destination by promoting patronage of its member hotels, 
restaurants, attractions and services.
The Valley Forge Tourism & Convention Board is seeking a passionate and creative individual that is 
skilled at creating visual designs that inspire and excite others. Join our award-winning creative 
marketing team that promotes Valley Forge & Montgomery County, PA as a meeting, convention 
and leisure travel destination. The Creative Design Associate will work with the Creative Content 
and Social Media Manager to create designs that encourage people to explore the area’s rich 
history, world-class shopping, state-of-the-art meetings and sports facilities, unique wedding venues, and 54 golf courses.

Job Information

  • Job ID: 58009597
  • Location:
    King Of Prussia, Pennsylvania, United States
  • Position Title: Creative Manager
  • Company Name: Valley Forge Tourism and Convention Board
  • Job Function: Marketing Director
  • Job Type: Full-Time
  • Job Duration: Indefinite
  • Min Education: BA/BS/Undergraduate
  • Min Experience: 3-5 Years
  • Required Travel: 0-10%
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